How Adoption and Product Design Unlock ROI in Nursing Technology
Hospitals invest in technology for the nursing workforce with clear goals in mind: improving operations, reducing burden, and delivering measurable ROI. Yet many tools struggle to achieve consistent use once they reach the unit.
Adoption is often treated as a training or change management issue. In reality, it is largely determined by design choices made long before go-live.
Watch Roy Rosin, former Chief Innovation Officer at Penn Medicine and current Board Partner at First Round, discuss how adoption actually happens in healthcare technology, and why it is the deciding factor in whether ROI materializes.
During his 12-year tenure at Penn Medicine, Roy’s team designed, tested, and implemented 150 technology-enabled interventions across care delivery, reducing clinician burden while improving outcomes. Earlier in his career at Intuit, Roy helped grow Quicken into the top-selling consumer software product and shaped the company’s approach to product innovation at scale.
Roy chats with Ilana Borkenstein, RN, MBA, CEO of M7 Health, grounding these principles in the realities of the nursing workforce. Drawing from real product stories from building and implementing M7, they will discuss how intuitive design reduces friction, how frontline feedback drives iteration, and how trust and word-of-mouth lead to sustained utilization.
This webinar is intended for hospital leaders who want to understand how adoption unlocks the operational and financial value they expect from nursing technology investments.
What you’ll learn
- How to assess adoption risk early, by identifying workflow friction and trust gaps before rollout
- How to turn nurse feedback into meaningful iteration, rather than one-off requests or stalled improvements
- How adoption spreads through trust and word-of-mouth, creating sustained utilization and unlocking ROI over time
Speakers
Roy Rosin
Roy Rosin is a product and innovation leader with 30 years of experience building and scaling technology that drives real-world behavior change. He is currently a Board Partner at First Round Capital, advising early-stage healthcare founders on product strategy, experimentation, go-to-market execution, and organizational growth.
Previously, Roy spent 12 years as Chief Innovation Officer at Penn Medicine, leading efforts across care delivery and overseeing more than 150 technology-enabled interventions that reduced readmissions, ER use, and clinician burden while improving patient outcomes and engagement.
Earlier, he spent 18 years at Intuit, where he led the company’s innovation program, helped grow Quicken into the top-selling consumer software with 14 million users, and helped shape Intuit’s experimentation culture. Roy holds an MBA from Stanford GSB and graduated with honors from Harvard College as a John Harvard Scholar.
Ilana Borkenstein
Ilana Borkenstein is the cofounder and CEO of M7 Health, a company reimagining how health systems manage and support their nursing workforce. A registered nurse turned entrepreneur, Ilana began her career at Deloitte, where she led change management efforts for academic medical centers as part of the Human Capital Consulting practice.
She later worked as an inpatient bone marrow transplant nurse at Memorial Sloan Kettering Cancer Center on a unit called M7, which inspired the company’s name. Ilana earned her nursing degree from the University of Pennsylvania and her MBA from Harvard Business School, where she co-founded M7 Health and was named a Blavatnik Fellow.
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